Episode 174: How the Outdoor Industry Sold Nature to America with Dr. Rachel Gross

This week Dr. Rachel Gross drops in to explain the rise of outdoor goods manufacturers and how they sold us on going outside.

Rachel Gross is an environmental, cultural, and public historian specializing in the history of the modern U.S. Her research and teaching interests center on business, consumer culture, and gender, and she is especially interested in what seemingly ordinary consumer goods tell us about identity and power. She teaches courses on capitalism, commodities, women and gender, and public history.